Avatar Messaging - UX Research
UX Research | UX Design | Visual Development
A large portion of this project entailed UX research. Because this app was meant for both consumers and enterprise users, we needed to understand the needs for both and how they differ. Conducting UX research via small focus groups and interviews helped develop the framework of the app.
The below user case scenarios represent the consumer users within the target demographic (which UX research revealed was mostly 18-30’s age range).
Young immigrants were another major target demographic discovered through our UX research, as international phone calls are expensive. Due to this mobile messaging services are the most cost effective way to stay in touch with family, internationally.
UX Research | UX Design | Visual Development